To work with the Head of Marketing and Audiences to deliver the audience strategy for Factory International. To deliver audiences that reflect the diversity of Manchester with a focus on equity and those that are currently underserved in our sector. Develop strategies and tactics for individual audience segments working across the team to deliver a co-ordinated approach across the segments that maximises income and attendance to the Factory.

The key responsibilities for the Marketing & Audience Manager role include:

• To take responsibility in planning, coordinating and managing the campaign plans for events, to effectively meet audience targets

• To work alongside our Creative Engagement team to deliver a creative and co-ordinated approach to targeting audiences that are currently underserved in our sector

• To monitor ticket sales, free tickets and access tickets to ensure that our tickets are reaching the people we most want to reach

• Connect and outreach to multiple communities making connections and contacts that we can maintain and communicate the breadth of our programme, building communities and following for the work that we do

• Communicate with the communities we want to attract through our Neighbourhood Organisers to gain audience feedback, consulting them on message, tactic and design to continually refine and improve our marketing campaigns

• To brief and manage media and creative agencies, and an internal design team, to create compelling campaign messaging and visuals to attract our target audiences and segments

• To help maintain and develop the Factory International brand and house style across all marketing channels both on and offline, and ensure that all standard information is accurate and up-to-date

• To work closely with the Digital Content Team and Producers to develop and deliver rich engaging digital content that are audience and channel focuses to accompany marketing campaigns that are specific to our audiences

• Develop partnerships that will maximise our brand and audience ambitions

• To work collaboratively across the marketing team, including setting objectives, income targets and priorities, workload allocation

The person specifications for the Marketing & Audience Manager role are:

ESSENTIAL

• Proven experience of working in marketing and audience development

• Experience managing a budget and monitoring income/audience targets

• Demonstrable experience managing a multi-channel marketing campaign from strategy to delivery to reporting

• Knowledge and experience of reviewing analytics and customer and audience surveys to determine strategy development

• Experience of analysing data and compiling reports

• Excellent communication and networking skills

• Experience managing relationships with communities, external agencies and suppliers

• Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds

DESIRABLE

• Experience of working with Box Office systems

• Ability to work under pressure and to tight deadlines

• A strong collaborator and team player

• Knowledge of and enthusiasm for a range of arts and culture

• Experience of working with sponsorship departments

• Enthusiasm for training, mentoring and support of emerging talent

To Apply

Click the button below for further information and to apply directly via the Factory International website.

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