The Audience team is at the heart of The Economist’s digital strategy. It distributes our journalism via posts on social-media sites, including Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok and YouTube; through 25 newsletters, 20 of which are exclusive to our subscribers; by sending notifications to multiple apps; and by ensuring that search engines and large language models can locate and recommend our work. Through these platforms, we identify our next generation of readers and build relationships with existing subscribers, all while remaining true to our 183-year-old brand.

Audience journalists collaborate with our 300-strong global newsroom to accurately, responsibly and speedily promote our articles, podcasts, videos and special projects. They are innovative, unstoppable newshounds with a deep interest in, and knowledge of, geopolitics, business and finance, as well as how the publishing industry is changing and new forms of distribution for digital news. Their writing is crisp and concise; their attention to detail is superb; and they can quickly master and recall our style guide. They understand how The Economist’s coverage differs from that of other publishers, and the risks to our reputation should even a single word be misconstrued.

About The Role

We are hiring an Audience Editor on a permanent contract to work across social media, newsletters, notifications and emerging platforms, including Apple News, Google Showcase and Substack.

Editors turn articles, podcasts and other media in every area we cover—from business, finance and geopolitics and science, technology and culture—into punchy, succinct social-media posts that are customised by platform. They devise forms of digital storytelling across several formats, from creating graphics to scripting Instagram carousels and stories or writing polls. They produce newsletters for our own subscribers and for wider audiences on the likes of LinkedIn and Substack. They monitor analytics and use this data to inform, rather than dictate, their decision-making processes. Generally, they do not make short- or long-form videos or podcasts, which are handled by separate departments. However, they do take the lead on individual platforms and projects, and liaise closely with colleagues in our Marketing team on activities intended to increase traffic, registrations and subscriptions.

About You

Editors generally have at least two years of Audience-focused experience in a newsroom or similar editorial environment. They can cite example after example of success in reaching different audiences, generating high-quality engagement and working well as part of a team. They may have gained NCTJ-style training that has introduced them to the ins and outs of journalism and areas such as media law, reporting and style guides. They avoid common mistakes in their applications and show a solid grasp of The Economist, its journalism and its priorities, from platforms to business models.

How to Apply

To apply, you should submit an assessment of no more than 300 words. Firstly, please explain the most relevant skills you would bring to the role. Secondly, please outline how you might promote two articles—Even the best-case scenario for energy markets is disastrous and How Iran is making a mint from Donald Trump’s war—as a package across our social-media platforms, newsletters and notifications.

This assessment is the most important part of your application, so make sure you explain your proposals thoroughly and clearly. Initially, we will read it blind, without looking at your name. Only if what is submitted fits with what we are looking for will we examine your accompanying material. We will not consider applications sent without an assessment.

Please email your assessment, a CV and a brief cover note to edsocialjob@economist.com. The closing date is the end of Thursday, April 23rd 2026.

All applicants must be based in the United Kingdom to take up the role. They must already be in possession of residency, citizenship or a visa that allows them to live and work in London on a permanent basis, without the need for any additional immigration-related process. This is non-negotiable. We cannot sponsor candidates or wait for any immigration-related decisions: it is not enough to say that you intend to secure a visa in the future.

Our team is expected to attend our main newsroom in central London for, on average, two to three days per week. There will be some out-of-hours working, on a rota basis: typically this would mean one week per month of late (afternoon/evening) shifts and one weekend in about six, albeit that the news agenda can affect this. The salary will be in the region of £34,000 to £36,000, depending upon experience.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.