All around the country, the transition towards becoming a sustainable society is gradually underway. But ‘gradually’ is not enough. Climate efforts must be fast-tracked if we are to limit the impacts of climate change. Building public support for a rapid and fair green transition is critical to achieving this goal, and this demands a powerful shared vision of what is possible. However, we don’t often see stories of progress in the news or hear about new ways of living and working from our friends, family, or colleagues. Without these reminders, it’s easy for people to feel that nothing is changing for the better. And it’s easy for politicians and businesses to think that people aren’t prepared for change.

Established in 2021, The Local Storytelling Exchange uses storytelling and community engagement to shape a collective narrative of support for a fair green transition. It does this by finding and amplifying stories across regional and local print, radio, TV, and digital media that show ‘this is what the transition looks like’. These stories hold a mirror to the political ideas driving the national climate agenda, joining the dots between policies and people’s everyday experience of the transition. Local Storytellers work in different geographical areas to tell stories about individuals, groups and businesses that are shaping the green transition.

About You & The Role

The Content Manager is an exciting new addition to our team. Over the last two years, The Exchange has built a rich library of person-centered stories of the transition in action across the country. We are seeking an experienced Content Manager to work with this unique resource, leading our strategy for packaging stories for digital and cultural channels and for the advocacy and campaigning space. Helping to build the volume and impact of local stories of the green transition and increasing the diversity of audiences we reach.

This person will be a creative individual with an entrepreneurial mindset. They will be strategic and analytical, with a strong understanding of communicating for public and political impact. They will enjoy testing new ideas and forging creative connections as well as developing innovative approaches to storytelling. The ideal person will be a team player and excited about joining a start-up. A clear grasp of the power of stories will be crucial to the success of this role.

These skills can have been acquired anywhere, but a commitment to environmental action is a must. What’s most important is a genuine interest in the mission of the Exchange, the power of stories to catalyse progress on climate change, and a passion for addressing climate change in an inclusive, strategic way.

The Exchange is seeking to genuinely – and authentically – find and amplify voices and stories that reflect the diversity of our society in terms of lived experience, cultural or socio-economic background, ethnicity and geography/region and strongly encourages people of all backgrounds to apply for this role.

Responsibilities include:

• Developing a strategy for building the reach of our stories into new areas and spaces with a focus on digital and cultural channels.
• Identifying and building relationships with relevant cultural and digital organisations and influencers, campaigning and policy partners and pitching them ‘action-based’ and ‘people-led’ stories of the green transition.
• Developing our library of stories into formats for new audiences (e.g. video content, images and social media assets).
• Monitoring media reports / activity on climate change to identify potential angles for focusing our storytelling around.
• Working with the Storytellers to identify / anticipate key issues for storytelling and different ways to package stories for diverse audiences.
• Using active listening and empathy to support people in telling their stories in a clear and authentic way, building on their own values.
• Carefully tracking engagement with stories (reach/readership etc) and monitoring their impact (using digital tools/methods).

How To Apply

To apply, please follow the link below to complete your application. Please mention Journo Resources when you apply, it really helps us out.