Our Time is the only UK charity that specifically supports children of parents with a mental illness (COPMI) – you can find out more about who we are, what we do, and why, on our website. 

We are looking for a confident, proactive and engaging Social Media Content Creator and Community Manager to help us reach thousands more people with our campaign messages. We are a small charity representing a big, yet hidden, issue.

We are growing fast, and our social media presence and reach will play an essential role in helping us to maximise opportunities to shine a light on children of parents with a mental illness, and positioning ourselves as a solution and thought leader in this area. We have some really exciting opportunities for publicity coming up, including a podcast series, a national broadcaster and public figure, around which we urgently need to hook our messaging and communications.

We would like our social media strategy to create an impact in the following areas:

• Raising public awareness of parental mental illness, and tackling the stigma
• Campaigning for political recognition and policy change for children of parents with a mental illness
• Fundraising
• Promoting our projects in communities and schools, as well as our professional training offer
• Connecting young people whose parents have a mental illness, and reaching them with helpful information and messages, so that they feel less alone in the world and are supported to build resilience and thrive.

Key Duties & Responsibilities

• Leading on the day-to-day management of our digital channels, including Twitter, Facebook, YouTube, Instagram and LinkedIn creating engaging content that supports our organisational and campaign objectives, adapting content to suit different audiences and channels
• Manage and facilitate our social media community by responding to social media posts and developing discussions
• Planning, creating and scheduling a programme of digital content to be used across all of our digital channels, increasing engagement with our beneficiaries, key audiences and stakeholders
• Developing creative ideas and engaging multimedia content, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends
• Raise awareness of and interest in children of parents with a mental illness among our audiences and stakeholder groups
• Utilising our social media platforms to connect young people whose parents have a mental illness, reaching them with key messages and links to further information and support
• Developing and managing new campaigns and initiatives that promote Our Time’s organisation and brand
• Developing relationships with influencers and organisations who are active in the field of children and young people’s mental health/parental mental illness across all social media platforms
• Carrying out audience research, analysing competitor activity, and recommending improvements to increase performance. Monitoring, analysing and reporting on the performance of digital channels/activities, feeding back to the Communications & Public Affairs Manager, and using the data to inform future activities
• Creating graphics and editing photos, working with the internal design team when necessary
• Contributing to and working with the relevant team members to develop, manage and implement the digital side of integrated marketing campaigns
• Educating other staff on the use of social media and promoting its use across the Our Time network

Person Specification

Essential skills, knowledge and experience:

• Highly confident and skilled in using a wide range of social media platforms
• Excellent copywriting and editing skills
• Creative skills for contributing new and innovative ideas
• Excellent communication, networking and influencing skills. Confident and proactive in engaging with people at all levels to generate new social media content, e.g. beneficiaries, trustees, patrons of the charity, as well as other key influencers in the field of parental mental illness
• Excellent organisational skills, with the ability to plan and prioritise, and work across multiple projects. Ability to work under pressure to meet deadlines, when required
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual audiences
• Project and campaign management skills
• Knowledge and understanding of algorithms and search engine optimisation. Skills in data analysis and interpreting statistics
• An interest in the work of the charity
• Awareness and understanding of the sensitive nature of our work, and the need to handle all of our communications sensitively, ensuring they follow the correct messaging and tone

Desirable skills, knowledge and experience

• Previous professional experience of managing social media
• Previous experience of delivering projects and campaigns using social media

Key Information

• Title: Social Media Content Creator & Community Manager
• Reporting to: Our Time Communications & Public Affairs Manager
• Payment rate: £150 per day
• Hours: 2 days per week (8 hours in 1 day, incl. breaks) – can be worked flexibly across the working week
• Contract type: Freelance
• Term: 1 year
• Start date: 27th September

To Apply

Please send a CV and brief cover letter to dympna.cunnane@ourtime.org.uk. Please mention Journo Resources when you apply, it really helps us out.