As Senior Subscriptions Marketing Executive your role will cover the subscriptions marketing of leading brands within the portfolio, which includes Property Week, AV Magazine and Electronics Weekly. The portfolio is a mixture of paid subscriptions and free controlled circulation.

You will create award-winning campaigns to drive exponential growth in subscriber/reader numbers, secure greater market share, drive online engagement and increase the renewal rates for individual and corporate customers.

You will work to develop partnerships and enhance the quality and breadth of our subscriber database, whilst working across a varied and exciting product portfolio. You will have to manage a large and diverse workload but will be part of a supportive and nurturing wider team.

About you: You will have a proven track record in direct marketing, campaign management and digital marketing ideally gained in B2B/B2C subscriptions and a good knowledge of online audience behaviours with excellent understanding and direct experience of acquisition and renewals of both print and digital publications.

Key Accountabilities:

• Drive subscriber acquisition, retention, and engagement performance
• Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions, working within brand guidelines.
• Use multi-channel media, including on and offline.
• Ensure that subscriptions are represented across all the relevant platforms: events – awards\conferences webpages\bespoke events.
• Ensure promotional collateral is available at all key internal and external events.
• Work with external agencies including PPC and design.
• Use all relevant internal channels to cross-promote subscriptions and events.
• Drive renewal rates across individual and corporate subscriptions
• Work closely with the corporate subscriptions team to ensure the growth targets in corporate subscriptions are supported.
• Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to pro-actively manage the customer base.
• Co-ordinate activity across multiple channels including email, web, print, events, and social media to ensure consistency of message.

Benefits: emap is part of the Metropolis Group, together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

• 25 days of holiday per year (with the option to buy or sell)
• Health plan
• Life insurance cover
• Cycle to work scheme.
• Discounted gym memberships
• Retail discount vouchers and more