Media Engagement Lead, BRAC

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Location: London or Brussels
Salary details: £45–50,000pa.
  • Full-Time
  • Next Step Jobs

At 50, BRAC is more determined than ever to create opportunities to realise human potential. In order to do this, BRAC is looking to raise awareness of its work and values amongst key stakeholders in strategic markets across Europe. Engaging regularly and effectively with the media in Europe is therefore vital.

About the Role

The Media Engagement Lead will play a leading role in designing and delivering BRAC’s media engagement plans across Europe. This is a pivotal time for BRAC as we begin to invest in relationship development for influence and partnerships across Europe, and this is a vital role in determining the success of this new chapter. The role will be based in London, a Global Media Hub, but will be tasked with supporting media engagement with publications across Europe, particularly in Germany and Scandinavia. The Lead will be the focal point for BRAC’s media engagement across Europe and contribute significantly to both securing new media relationships and making the most of existing ones. This role, offers the opportunity to create real change, leveraging the half-century legacy of BRAC – as a world-leading, Southern-led INGO – to develop a strategic media approach towards major European actors and share BRAC’s story with our target audiences through the media.

Key Responsibilities

  • Build and manage relationships with the media (c.30%)
  • Plan and deliver media engagement activities (c.30%)
  • Prepare Spokespersons for media appearances (c.20%)
  • Monitor news agendas across Europe (c.10%)
  • Plan and implement media visits to BRAC programmes (c.5%)
  • Evaluate the performance of media engagement activities (c.5%)

Job Requirements

Professional qualification

  • Professional qualification in Journalism/PR (Desirable)

Experience and Training

  • Demonstrable experience of media relations within a press, PR or communications office, handling proactive and reactive activities (Essential)
  • Demonstrable experience of raising the profile of an organisation through media and PR activity and campaigns (Essential)
  • Working with broadcast, print and online media (Essential)
  • Media and PR plan development and delivery (Essential)
  • Briefing and preparing colleagues to undertake media interviews (Essential)


  • Excellent oral and written communication skills, with excellent attention to detail (Essential)
  • French or German speaker (Highly desirable)
  • Experience of working on projects within multidisciplinary, multicultural teams to achieve shared objectives (Essential)
  • Crisis communications and reputation management (Desirable)
  • Experience delivering media engagement activities within a global, multi-entity organisation (Desirable)

Other Attributes

  • Passion for International Development and humanitarian work (Essential)
  • Willingness and enthusiasm for accompanying journalists on visits to countries in Africa and Asia (Essential)
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