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Karfu is seeking a full-time Content Writer to create and manage informative content to populate the platform prior to our commercial launch, as well as on an ongoing basis to position Karfu as the impartial home of mobility information.
We’re looking for someone to make karfu.com the go-to destination for mobility related content. We need to produce content and tools that help our customers find the right vehicle (or vehicles) and mobility options for their requirements, and then get the most out of them.
You’ll identify ideas, commission and create content primarily for the website and secondarily other channels including social media (specifically Facebook, Instagram and LinkedIn). The focus of this role is written content, however, if requirements and budget allows, we would like to spend time producing infographic, animated and video based content.
What You’ll Do
To achieve our ‘go-to destination’ goal, you’ll need to be a master of how people will get there, and that requires a working and hands-on knowledge of content SEO strategy and tactics. You’ll have your own ideas and experience to share in this area, but will also seek to continue to improve your skills through learning from external SEO experts to shape your content creation.
You’ll be able to find the right balance in our content creation, helping customers get where they want to be, and commercial results where they need to be. And you’ll have the journalistic and business savvy of what to prioritise now and what to put on the roadmap. As Karfu is a two sided marketplace, whilst your primary focus is on content for consumers, we will also look at developing content for businesses as the platform develops.
What You’ll Cover
Mobility related content is quite a broad set of topic areas, so you will need to have a genuine interest in a variety of topics, able to create insightful explainers of newsworthy and evergreen topics. Areas we plan to cover include News, Overviews, Best of, Deals, Guides, Opinion, Features, Providers and a comprehensive mobility Dictionary.
You’ll need to understand and care about personal finance, being able to write about the different types of financial products that a consumer might use to acquire access to a vehicle. You’ll need to be financially savvy, looking independently or with our providers to find great deals for our consumers, and working with our Product team to integrate these into the full website platform.
You’ll need to be passionate about vehicles in general regardless of how they are powered, ranging from cars to motorcycles, bicycles and scooters, right down to electric skateboards. You’ll need to be interested in our marketplace providers and explaining their products and services, writing about them from an impartial perspective, irrespective of any commercial agreements we may hold with them.
We’re looking for someone who can make their expertise accessible. We take a huge amount of inspiration from Martin Lewis and Money Saving Expert, and see them as the ideal that we would like to reach and be compared to. We believe in the Plain English Campaign and will be striving for an Internet Crystal Mark.
Benefits Of Working At Karfu
All positions at Karfu include:
- A competitive salary including statutory pension,
- Stage appropriate equity compensation, via our employee option scheme,
- Private healthcare (including dental),
- 25 days of paid annual leave excluding bank holidays (pro rata for PTE employees)
How To Apply
- CV: Provide a CV (no more than 2 sides of A4) without a name or date of birth, to help us keep applications on a level playing field.
- Application email: Let us feel your passion. Tell us why Karfu over every other company and why you are right for us in no more than 100 words in your application email.
- Skills showcase: Finally, we’d like applicants to send us something that showcases your skills that we can view or test, for example, a link to: Content Editor – examples of written work
UK applicants only, please – At the moment, we are headquartered in the UK. For this reason we are only looking for UK-based candidates with a UK work permit to join us. There are no sponsorship opportunities at Karfu.
Following initial shortlisting, there will be 3 stages, which may vary in order:
- Remote: At least one strategic or tactical test
- Remote/In-person”At least one Founding Team panel interview
- Referencing from previous roles
Karfu only uses competency-based, structured interviews where all candidates are asked the same questions. Each question will be scored independently by the Founding Team. If you need any special arrangements for interviews, please let us know.